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Senior Manager, Media Operations & Innovation

at Amgen Inc.

Posted: 11/23/2019
Job Status: Full Time
Job Reference #: R-87576-1
Keywords:

Job Description

Career Category

Sales & Marketing Operations

Job Description

Amgen provides a collaborative and creative culture in a company with a strong track record of innovation.  Our culture encourages open dialogue and diverse views to land on the best solutions, and we help ensure our staff are equipped to excel today and tomorrow.

Amgen is looking for a Sr. Manager, Media & Innovation to be part of the Marketing Excellence organization. The Sr. Manager is responsible for leading, planning and developing media & digital capabilities and partnerships for Amgen. He or she will be a key driver of our audience first, engagement driven media strategy, partnership and tactics and play a pivotal role in crafting and implementing a vision of what media strategy will look like for US Business Operations and marketing teams. This person will understand traditional media and be savvy in digital and new, innovative media opportunities. More specifically, they will translate data and insights to help realize moments of receptivity across the customer journey ensuring our media efforts align the right brand message to the right channels at the right time.

The Sr. Manager will be part of a robust marketing excellence team who frequently interacts with cross-functional teams and partnering agencies/vendors to connect consumer and healthcare professional marketing activities & media performance data across brands, business strategy, goals and tactics. This position reports to the Director of Marketing Excellence. 

Job responsibilities include:

Develop & Elevate Amgen’s Marketing Capabilities and Standardize Strategic Approach:

  • Develop, execute and standardize Amgen’s approach to media planning, partnerships and execution to meet brand objectives and stimulate appropriate consumer awareness, new patient starts, and adherence.
  • Serve as the sponsor for media innovation. Make the business case and demonstrate how new and existing capabilities could positively impact existing business processes.
  • Develop seamless omni-channel user experience across all channels with emphasis on context. Work with brand teams to understand their customers, the content they are consuming, where they’re coming from and their goals and challenges.
  • Overall responsibility to ensure the voice of customers and patient needs are being considered in choice of media channels. Ensure messaging is consistent across channels and that content ties engagement channels together

Lead the Measurement & Optimization Plan:

  • Partner with internal brand and data science teams, as well as external vendors/agencies, to identify / build a media measurement framework and communication cadence. 
  • Develop key metrics and corresponding benchmarks to assess value through analytics, measure success, and recommend campaign optimization based on results.
  • Use analytics and research to provide recommendations to brand teams on channel selection and channel mix

Work in Teams:

  • Collaborate, drive internal stakeholder alignment, engagement and develop strong relationships with cross-functional teams and agency partners to ensure effective and productive promotional capabilities
  • Develop and champion an environment of best practice sharing and standardization across brands and customer audiences (DTC & HCP)
  • Develop and nurture team members, support career path, create development plans, help through day to day challenges, and ensure teams progress appropriately.
  • Continually scout for strong talent who could become a potential team member.

Project Management

  • Manage project budgets and closely monitor performance, ensuring cost effective delivery of all programs
  • Understand and align brand needs and objectives with timely strategic media solutions
  • Oversee the development of end to end media plans, work with brands to refine their briefs and media agencies to ensure flawless execution.
  • Push brand partners to elevate work and thinking beyond “the typical,” be the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving
  • Build and own key components of the Marketing Excellence content strategy and tactical plan (e.g., content development, web site, online advertising, CRM/email, search, social, Video, mobile, and other as relevant to strategy)

Travel

  • Travel as needed for agency collaboration (~10%)

Basic Qualifications 

  • Doctorate degree and 2 years in a strategic marketing, planning, media/communication strategy role in a customer facing industry

OR

  • Master’s degree and 4 years in a strategic marketing, planning, media/communication strategy role in a customer facing industry

OR

  • Bachelor’s degree and 6 years in a strategic marketing, planning, media/communication strategy role in a customer facing industry

OR

  • Associate’s degree and 10 years in a strategic marketing, planning, media/communication strategy role in a customer facing industry

OR

  • High school diploma / GED and 12 years in a strategic marketing, planning, media/communication strategy role in a customer facing industry

Preferred Qualifications 

  • Experience in Pharmaceutical Consumer Marketing and/or Consumer Package Goods marketing industry 
  • Agency experience 
  • Advanced degree
  • Strong change management capabilities, ability to enlist the help of others without direct reporting lines
  • Excellent communication skills with the ability to craft a story and represent it to executives, team members, and outside agencies
  • Prior experience leading the development and implementation of an innovative, disruptive multi-channel consumer launch plan
  • Omni-channel management experience with strong knowledge of social and digital media landscape, TV, email/CRM, mobile and more to engage and activate consumers
  • Ability to translate and communicate complex information/strategies into simple and impactful execution plans
  • Strong managerial skills with the ability to internally navigate complex organizations
  • Strong project management skills / PMP Certification / skilled in handling multiple responsibilities, priorities, tasks and projects simultaneously
  • Experience managing outside vendors / advertising agencies
  • Understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
  • Excellent verbal and written communication skills; includes strong interpersonal skills with demonstrated ability to work effectively
  • Systematically develop and track metrics for media mix, consumer engagement and advertising effectiveness, while linking to the broader success metrics of the brand 
  • Proactive management of marketing budget 

We understand that to successfully sustain and grow as a global enterprise and deliver for patients — we must ensure a diverse and inclusive work environment.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people’s lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world’s leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.

For more information, visit www.amgen.com and follow us on www.twitter.com/amgen



Posted 30+ Days Ago

Full time

R-87576