Blog Post: Empowering Yourself in a Tight Job Market

It’s called career marketing.

Employers are in a situation like never before, where each posted job triggers a landslide of resumes. It is not uncommon for hiring managers to deal with hundreds of resumes emailed on a daily basis! With all that activity, what is a truly qualified professional to do?

My recommendation is to examine your strengths closely in order to clarify what you uniquely offer an employer. Make a list of your core talents and skills, and then consider comparing your performance to that of colleagues. This techniques will allow you to “market” your expertise on your resume, rather than just listing the facts about your career.

What differences stand out? What did you accomplish that others could not? If you were interviewing in competition with another candidate that possessed a similar background, what would you say in response to “Why should we hire YOU?”

Getting called for an interview is much easier when you raise both your own and the employer’s perception of the contributions you have made in previous roles.

Of course, keep in mind that “career marketing” is the new definition of a resume, and that the job search rules have changed forever.

A unique resume authority, Laura Smith-Proulx is the Executive Director of An Expert Resume, a Denver-based career services company that caters to organizational leaders, from managers poised for growth to senior-level executives.

A Certified Professional Resume Writer, Certified Interview Coach, and candidate for Certified Career Management Coach, Laura has contributed to the success of hundreds of professionals through creative and skilled writing/editing, insightful career coaching, and positive motivation.

Her work has been nominated for four international resume industry awards, and published in the “Expert Resumes” and “Same-Day Resume” series. For more information on Laura’s services, visit www.AnExpertResume.com, or contact Laura toll-free at 877-258-3517.