Blog Post: Red Carpet Sensation...

I am often asked, “Why is what you wear and how you look so important?” Our human nature causes us to make a dozen or more assumptions about a person in the first few seconds after meeting them or talking to them on the phone. Are you walking your talk? Is the impression you’re leaving the image you want? 

Companies spend billions of dollars a year packaging their products and services to persuade and entice the public’s spending. 2006 statistics for the personal beauty industry stated that Americans spent $40 B on grooming and personal care. In an interview and career setting you are the package. Influence the employer with your appearance to spend your desired salary on you. 

Employers are seeking applicants who are a good fit for their culture, possess the skills they are seeking and ready to roll up their sleeves and hit the ground running. But when it all comes down to it you are persuading people to buy your product. The quality of work you provide will be intimately connected with the details you pay attention to in your dress, appearance and paperwork you present. 

The wardrobe colors that send the strongest professional image are black, dark blue or navy, gray and hunter green. Pay exceptional attention to grooming points such as clean teeth, fresh breath and immaculately manicured hands and feet. Carry gum or mints with you and just before the interview chew a piece of gum or pop in a mint for fresh breath. At interview time be sure to dispose of the gum or mint. It’s a must that what you wear is clean, neat and wrinkle free. 

Ladies if you choose to wear a dress or skirt, the appropriate length is no higher than ½ inch above the knee. When wearing a dress or skirt nylons are a must. Bare legs are considered unprofessional. Style your hair in an up – do or bun, this style oozes no nonsense, and that you are a taking care of business professional. Remember Wonder Women? As Diana Prince, career woman, she wore her hair up to get the job done but when it was time to have fun, she let her hair down. Appropriate lengths for nails are two inches or less. Polish your nails with clear, summery or spring colors. Keep designs conservative. Loud, non – traditional colors and designs are distracting and may send the wrong message. 

Gentlemen pull your pants up to waist level (belts are your friend), get your hair cut, manicure your nails and groom your facial hair. Whether you wear a suit or shirt and slacks add a tie, it leaves a great impression. 

Your potential employer inviting you to interview with him to discuss how each of you can benefit each other is an honor; introduce yourself with a strong, firm handshake, relax and go jobing!

Visit www.phoenixbdg.com or call Phoenix Business Development Group at |888.821.0611| for more information