Blog Post: Why is it important?

I was reading a Jim Collins article published in the Harvard Business Review that discusses a company’s purpose.  Collins challenges businesses to identify their core purpose by forcing them to ask the question, ‘Why is it important?’ five times.  

Here’s the result of my exercise to define the purpose of Pursue the Passion.  I encourage you to ask the question for your own business so you can find the purpose behind your daily activities…

What’s the purpose? 

The purpose of Pursue the Passion is to help people figure out what they want to do with their life.

Why is that important? 

Because there is a huge gap of people who are unhappy in their work.

Why is that important? 

Because people should be happy in their life.

Why is that important? 

When people are happy, their work is better and companies achieve better results.

Why is that important? 

When companies achieve better results and people work happily, it creates a better society and marketplace.

So what is the purpose of Pursue the Passion? 

Pursue the Passion’s purpose is to create a better society and marketplace by helping people find their passion in work.  

That’s a fun exercise.  And it applies to more than a purpose for a business.  I think it can be applied to shopping for Christmas presents in a recession too.  Try it out and tell me what you think.      

Pursue the Passion is a program of the Jobing Foundation.  For more information, visit www.pursuethepassion.com.