Blog Post: Sport Chalet Locks Exclusive Long Term Sponsorship with USC!

We are pleased (and excited) to announce today that we have secured an exclusive three-year sponsorship deal with the University of Southern California (USC) to become the "Official Sporting Goods Store of USC Athletics." This agreement allows us to enhance and expand our brand recognition and loyalty by creating a partnership with an authentic, unique and well-regarded American institution. Some of the premier items of this partnership include in-stadium and arena presence: advertising (print and broadcast) and signage, video and message board opportunities, direct marketing, retail promotions and access to various USC athletic events.

"The USC Trojans have long dominated the world of intercollegiate athletics – its men’s teams alone top the nation in NCAA championships with 73 and have produced numerous Olympians and Heisman Trophy winners since 1912," said Craig Levra, Chairman and Chief Executive Officer of Sport Chalet. "As we begin the celebration of our 50th year in business, we recognize our customers’ incredible passion and loyalty towards USC and what the University represents, and we are thrilled to become the Official Sporting Goods Sponsor for one of the world’s top collegiate brands, the USC Trojans."

"The USC Athletic Department is looking forward to this long term, exclusive partnership with Sport Chalet," said Jose Eskenazi, Associate Athletic Director for USC Athletics. "Sport Chalet is the premier specialty sporting goods retailer in Southern California , as they are ‘the experts’ in the field. We pride ourselves on aligning with the best, and this is what we have done with Sport Chalet"

GO TROJANS!