Video: What Is Your Personal Brand and Why Is it Important?

Kimberly Keller, Talent Acquisition Manager at Kimco, gives her insight on the idea that everything is an interview. She explains that you never know when your next job opportunity may come up. How you interact with people in any given situation can have an adverse affect on whether those opportunities are exposed to you.

Kimberly Keller, Talent Acquisition Manager at Kimco, offers the job seeker many different ways to brand themselves. She reminds us that everywhere you go and everything we do is a potential branding opportunity and to act accordingly.

Kimberly Keller, Talent Acquisition Managert at Kimco, tells the job seeker not only what staffing agencies are looking for in them, but also what they should be looking for in a staffing agency. She notes that job seekers should be looking for agencies that specialize in their desired industries.

Diana Jennings, President of Brand You Image, says that looking at yourself and the things that you do well can help put yourself in the best light in terms of personal branding.

Diana Jennings, President of Brand You Image, says that setting goals can help you tailor what needs to be worked on in order to advance in your professional career.

Diana Jennings, President of Brand You Image, explains that first impressions are made on the resume, over the phone and in person.

Diana Jennings, President of Brand You Image, says to keep your image constant and clearly defined. Your actions should reinforce your personal brand.

Diana Jennings, President of Brand You Image, says that personal branding is not the Hollywood image that you'd expect in Southern California. It is quite the contraire actually. Your personal brand should be more concrete than abstract.

Diana Jennings, President of Brand You Image, says that your level of professionalism should be reflected in your personal branding statement.

Diana Jennings, President of Brand You Image, says that playing it safe by dressing conservatively helps avoid distraction and alienating hiring managers.

Diana Jennings, President of Brand You Image, says to put emphasis on what you are good at in both the interview and on the resume.