Video: Avoid Negative Branding

Mark Mikelat, of Building Aspirations, gives us an example of what a good 30-second commercial does and what it sounds like.

Mark Mikelat, of Building Aspirations, explains what his company does and why their services are necessary to those looking to find their aspirations.

Mark Mikelat, of Building Aspirations, gives us an example of when a career aspiration correlates directly with a person's value system.

Mark Mikelat, of Building Aspirations, says that your excitement can be infectious. So when you're talking about what you aspire to be, speak passionately! Excitement is contagious!

Mark Mikelat, of Building Aspirations. says that in order to make your dream a reality, that you must share your hopes for the future with those around you. People want to help you obtain your goals.

Mark Mikelat, of Building Aspirations, explains that in order to find what you want to do, you have to align it with your core values. If you love animals, you should be a vet and so on.

Mark Mikelat, of Building Aspirations, explains how you can make it easier to deal with hardship in terms of your career aspirations.

Mark Mikelat, of Building Aspirations, gives us some examples of how giving first in a networking atmosphere can help generate business and contact information for yourself.

Mark Mikelat, of Building Aspirations, explains that he loves the amount of fulfillment he gets when a person that he has talked to has been able to find a career doing what they love.

Mark Mikelat, of Building Aspirations, says that people often try to fit too much information into a small conversation. Don't overwhelm your audience, get to the point!

Mark Mikelat, of Building Aspirations, says that people oftentimes give too much infromation upon meeting someone for the first time. He suggests picturing that other person's memory as a thimble. You can only fit so much information in that small of a space. What is it going to be?